"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation- customers, employees, news media, NGOs, and bloggers- will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations."

- Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. It’s right on the mark!"

- Dr. Charles Fombrun, CEO, Reputation Institute

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that’s provocative, insightful, and needs to be heard."

- Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere."

- Anthony Sardella, CEO, EVOLVE24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis