Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation by Dr. Leslie Gaines-Ross

News

7.11.08

An interview with Leslie Gaines-Ross for the Hong Kong Economic Times (Executive Page) came out today. The full page article discussed the four-step corporate reputation recovery model, supplemented with real-life examples from Leslie's book. The article also includes a list of 10 factors affecting corporate reputation.

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7.10.08

Leslie was featured as the cover story for this month's Amcham Magazine in Hong Kong

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6.24.08

Leslie had an article entitled "Don't Leave Reputation To The Roll of the Dice" in the April 2008 issue of CorpComms magazine

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6.12.08

Leslie was interviewed in the most recent edition of Communication Director

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6.6.08

Soundview Executive Book Summaries has just created their summary of Corporate Reputation: 12 Steps To Safeguarding and Recovering Reputation

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5.28.08

How C-Level Executives Build Their Reputations - For Better or For Worse: Podcast interview with Dr. Leslie Gaines-Ross, chief reputation strategist Weber Shandwick is now live on the Enterprise Leadership website

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4.15.08

Leslie had a fantastic interview that aired on World Radio Switzerland, click the links below to listen!

Listen to Part 1 (MP3)
Listen to Part 2 (MP3)

4.3.08

Marketing Pilgrim's Book Review on April 3, 2008

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4.3.08

Dr. Leslie Gaines-Ross was quoted on Portfolio.com in the article "A Brand Called C.E.O." on April 3, 2008

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3.12.08

CNBC Powerlunch Europe interview on March 8, 2008

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3.12.08

BBC World TV interview on March 8, 2008

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3.12.08

Financial Times.com - "Reputation, Reputation, Reputation"

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2.19.08

Forbes.com - "How To Rebuild Your Corporate Reputation"

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2.1.08

BusinessWeek.com - "Reputation: Can you really get a second chance?"

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1.16.08

A Conversation with Dr. Leslie Gaines-Ross on Corporate Reputation — how to safeguard and recover reputation

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1.16.08

Corporate Reputation highlighted in Ethisphere Magazine

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"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation- customers, employees, news media, NGOs, and bloggers- will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations."

- Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. It’s right on the mark!"

- Dr. Charles Fombrun, CEO, Reputation Institute

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that’s provocative, insightful and needs to be heard."

- Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere."

- Anthony Sardella, CEO, EVOLVE24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis