ReputationRx’s goal is to provide you with the latest news, information, insights and resources on the care and repair of reputations — from the boardroom to the mailroom. We will keep you up-to-date on the newsmakers, new services and fast-breaking trends having the strongest influence on today's business and reputation landscape.
Dr. Gaines-Ross’ personal blog commenting on all matters related to reputation — company reputation, CEO reputation, board reputation, country reputation, online reputation, industry reputation, you name it! ReputationXchange is intended for those interested in news, information and observations on building, sustaining and recovering reputations.
Safeguarding Reputation™
Weber Shandwick, in partnership with KRC Research, conducted an extensive multi-market survey — Safeguarding Reputation™ — that examined the full range of reputation issues. The survey’s findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia (Japan, Hong Kong and India) and Brazil. The survey covered such topics as what drives corporate reputation, how reputation is protected, what triggers reputation damage and how reputation is recovered after a crisis. Also examined was corporate reputation’s role in setting a company’s market value, the link between CEOs and their company’s reputation, and the time needed to recover reputation once damage has occurred.
- Safeguarding Reputation Issue 1: Strategies to Recover Reputation
- Safeguarding Reputation Issue 2: Corporate Responsibility: An Aid to Reputation Recovery
- Safeguarding Reputation Issue 3: Triggers of Reputation Failure
CEO Capital: A Guide to Building CEO Reputation and Company Success (2003)
Dr. Gaines-Ross’ first book is an invaluable guide to corporate success and a steady compass for navigating the shifting seas of business. It isolates best practices and strategies for CEOs as they journey through their first 100 days to their last 100 hours. In her book, Dr. Gaines-Ross:
- Demonstrates the importance of CEO reputation to a company’s reputation.
- Identifies the elements of CEO reputation.
- Establishes a working model for building both CEO and corporate reputation.
- Describes how CEOs can master the stages of their tenure to bolster their company’s standing and ultimate destiny.
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation management, and crisis and issues management. It also offers corporate communications counseling services. The firm provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the 2005, 2006 and 2007 United Nations Grand Award for Outstanding Achievement in Public Relations. To learn more, please visit www.webershandwick.com.
Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.
