Main Header for Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation by Dr. Leslie Gaines-Ross

Corporate Reputation:

12 Steps to Safeguarding and Recovering Reputation

by Dr. Leslie Gaines-Ross

Chief Reputation Strategist
Weber Shandwick

Recent corporate crises show that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, labor dispute, product tampering or poorly timed reorganization all have the power to instantly tarnish a sterling reputation built by stellar performance and hard work. However, the well managed and reputation-conscious company does not need to stand defenseless when faced with a damaged reputation.

Corporate Reputation identifies and describes the actions companies and their leaders can take to recover tarnished corporate reputations and achieve future growth and prosperity. It also features real life success stories and the practical strategies companies need to follow over the long term to rebuild their reputations and restore their good names. This pioneering book provides a 12-step reputation recovery model that is not limited to the first few months following a crisis when a company is in the headlines, but spans the long road back to reputational health.